Trade Marketing & Digital | E-commerce
Specialist
Fanny Gangloff
With a background in Marketing, Digital and E-commerce, I support companies in developing and delivering marketing projects and commercial campaigns, from campaign concepts and content creation through to execution across multiple touchpoints.
My experience has given me a broad, cross-functional skill set spanning e-commerce, commercial activations, brand content, product and collection launches, marketing asset creation and performance analysis, with a strong focus on coordinating internal teams, external partners and agencies.
Marketing, Digital & E-commerce
For more than 6 years, I have worked across marketing, e-commerce and commercial activation projects, including 4 years in permanent roles.
While my career has taken me across a range of industries, the watch industry has become a central part of my professional experience and is the sector I am particularly passionate about today.
Throughout this experience, I have built strong expertise in e-commerce, digital marketing, brand content and commercial activations, from creating Key Visuals to rolling out campaigns across multiple touchpoints.
My Key Skills
Throughout my career, I have developed four key areas of expertise at the core of my work in marketing, e-commerce and brand content.
Digital Marketing
SEO, Google Ads and Meta campaigns, email marketing campaigns, KPI analysis, digital acquisition, continuous optimisation and marketing trend monitoring.
E-Commerce
Management and ongoing development of B2B and B2C websites, user journey optimisation, e-merchandising, marketplace management and performance monitoring.
Trade Marketing
Planning and execution of key commercial activations across online and offline channels, creation of Key Visuals, campaign roll-outs, and development of POS materials and product or collection-focused marketing assets.
Brand Content, Communication and AI
Development of editorial strategies, coordination of photo shoots, creation of content for websites and social media, and development of digital communication materials for both the French and international markets.
Project Management & Performance
Management of web projects, coordination of internal and external stakeholders, roadmap management, service provider coordination and project roll-outs. Monitoring of key performance indicators and reporting.
Key Achievements & Projects
- All Posts
- Brand Content
- Communication
- E-Commerce
- Marketing Digital
Professional Experience
E-Commerce & Brand Content Project Manager (Permanent Position) Ernolsheim-lès-Saverne, France
Watch Industry
- Management of B2B and B2C e-commerce websites on Magento 2 for the French and international markets.
- Management of digital projects, including the launch of the 1977 brand’s e-commerce website.
- Definition of the e-commerce roadmap and coordination of external partners.
- Management of the digital content strategy across websites, social media and international markets.
- Performance analysis and continuous optimisation of digital initiatives.
- Supervision and mentoring of two apprentices.
Marketing & Visual Communications Specialist (Permanent Position) Hoerdt, France
Food Industry
- Implementation of the annual marketing plan.
- Management of corporate and e-commerce websites using PrestaShop, Joomla and WordPress.
- Creation of print and digital communication materials.
- Coordination of trade shows in France and abroad.
- Support for new product launches.
Marketing & Communications Intern (6-month Internship) Neuchâtel, Switzerland
Watch Industry
- Contributed to the brand’s rebranding project.
- Redesigned the WordPress website and developed a Shopify e-commerce website.
- Created print and digital content.
- Managed and updated website content.
Marketing & Sales Assistant Intern (5-month Internship)
Paris, France
Watch Industry
- Created social media content, including campaigns supporting the launch of the new BONZER collection.
- Managed and updated the PrestaShop e-commerce website.
- Supported marketing and sales initiatives.
- Provided sales and customer advisory services in the brand’s own boutiques on Rue Charlot and at the Jardin du Palais Royal, as well as at the Galeries Lafayette Haussmann department store.
Education and Languages
Education
Master’s Degree MSc Luxury and Design Management
ICN Business School Nancy (01/2022)
Two internships in watchmaking industry : March LA.B Paris (2020), Kerbedanz Neuchâtel (2021)
Bachelor’s Degree Sales, Commerce & Marketing
CNAM Strasbourg (2019)
Work-study program at Dietrich Carebus Group.
Two-Year University Diploma (DUT) Business and Administration Management
IUT Louis Pasteur Schiltigheim (2018)
3-month internship at Dietrich Carebus Group
French Baccalaureate Economics and Social Sciences
Lycée Adrien Zeller Bouxwiller (2016)
Graduated with highest honours (Mention Très Bien).
Languages
French
Native
English
C1 Level
Certification TOEIC 940 2019
German
B2+ Level
Certification Leveltel 2025
Marketing
E-commerce
Tools
I use a broad range of tools on a daily basis across e-commerce, digital marketing, AI, content creation and project management. This versatility allows me to work efficiently across the entire digital workflow, from execution to performance analysis.
This enables me to quickly become effective in demanding e-commerce and digital marketing environments.
E-Commerce
- Magento 2 (version 2.4.8, themes Luma and Hyva)
- PrestaShop
- WordPress
- Akeneo PIM
- DAM
- Shoppingfeed Product Feed Integration Tool
- Google Search Console
Digital Marketing
- SEO
- SEA
- Google Ads
- Google Analytics 4 (GA4)
- Meta Business Suite
- Dolist, Mailchimp
Graphic Design and Brand Content :
- Adobe Creative Cloud (Photoshop, Indesign, Illustrator, Premiere Pro)
- Canva
- Figma
- ChatGPT (Custom AI Assistants, Image Generation, Marketing Workflows)
- Photoroom
- Nano Banana 2
Project Management & Collaboration Tools
- Microsoft 365 (Teams, Sharepoint, Word, Excel, Powerpoint)
- Trello, Redmine
- ERP Divalto
Let’s connect
Are you looking for a digital marketing or e-commerce specialist, or for a profile capable of managing cross-functional projects combining communication, content and digital performance?
I would be delighted to discuss your projects or potential career opportunities with you.