Fanny Gangloff
As a digital marketing professional, I support companies in managing their e-commerce, communication, and content creation projects.
My experience has enabled me to develop broad expertise, ranging from website management and marketing campaign coordination to brand content, performance analysis, and collaboration with international partners.
Digital Marketing, E-commerce & Brand Content
For more than six years, I have supported companies with their marketing projects, including four years in permanent positions. While my career has taken me across different industries, the watch industry has remained a central part of my experience and is now my main area of expertise.
Over the years, I have developed strong skills in e-commerce, digital communication, content creation and project management, along with a deep understanding of the standards, brand codes and attention to detail that define the industry.
My Key Skills
Throughout my career, I have developed four key areas of expertise at the core of my work in digital marketing, e-commerce and brand content.
Digital Marketing
SEO, Google Ads and Meta campaigns, email marketing campaigns, KPI analysis, digital acquisition, continuous optimisation and marketing trend monitoring.
E-Commerce
Management and ongoing development of B2B and B2C websites, user journey optimisation, e-merchandising, marketplace management and performance monitoring.
Brand Content, Communication and AI
Development of editorial strategies, coordination of photo shoots, creation of content for websites and social media, and development of digital communication materials for both the French and international markets.
Project Management & Performance
Management of web projects, coordination of internal and external stakeholders, roadmap management, service provider coordination and project roll-outs. Monitoring of key performance indicators and reporting.
Key Achievements & Projects
- All Posts
- Brand Content
- Communication
- E-Commerce
- Marketing Digital
Professional Experience
E-Commerce & Brand Content Project Manager (Permanent Position) Ernolsheim-lès-Saverne, France
Watch Industry
- Management of B2B and B2C e-commerce websites on Magento 2 for the French and international markets.
- Management of digital projects, including the launch of the 1977 brand’s e-commerce website.
- Definition of the e-commerce roadmap and coordination of external partners.
- Management of the digital content strategy across websites, social media and international markets.
- Performance analysis and continuous optimisation of digital initiatives.
- Supervision and mentoring of two apprentices.
Marketing & Visual Communications Specialist (Permanent Position) Hoerdt, France
Food Industry
- Implementation of the annual marketing plan.
- Management of corporate and e-commerce websites using PrestaShop, Joomla and WordPress.
- Creation of print and digital communication materials.
- Coordination of trade shows in France and abroad.
- Support for new product launches.
Marketing & Communications Intern (6-month Internship) Neuchâtel, Switzerland
Watch Industry
- Contributed to the brand’s rebranding project.
- Redesigned the WordPress website and developed a Shopify e-commerce website.
- Created print and digital content.
- Managed and updated website content.
Marketing & Sales Assistant Intern (5-month Internship)
Paris, France
Watch Industry
- Created social media content, including campaigns supporting the launch of the new BONZER collection.
- Managed and updated the PrestaShop e-commerce website.
- Supported marketing and sales initiatives.
- Provided sales and customer advisory services in the brand’s own boutiques on Rue Charlot and at the Jardin du Palais Royal, as well as at the Galeries Lafayette Haussmann department store.
Education and Languages
Education
Master’s Degree MSc Luxury and Design Management
ICN Business School Nancy (01/2022)
Two internships in watchmaking industry : March LA.B Paris (2020), Kerbedanz Neuchâtel (2021)
Bachelor’s Degree Sales, Commerce & Marketing
CNAM Strasbourg (2019)
Work-study program at Dietrich Carebus Group.
Two-Year University Diploma (DUT) Business and Administration Management
IUT Louis Pasteur Schiltigheim (2018)
3-month internship at Dietrich Carebus Group
French Baccalaureate Economics and Social Sciences
Lycée Adrien Zeller Bouxwiller (2016)
Graduated with highest honours (Mention Très Bien).
Languages
French
Native
English
C1 Level
Certification TOEIC 940 2019
German
B2+ Level
Certification Leveltel 2025
Marketing
E-commerce
Tools
I use a broad range of tools on a daily basis across e-commerce, digital marketing, AI, content creation and project management. This versatility allows me to work efficiently across the entire digital workflow, from execution to performance analysis.
This enables me to quickly become effective in demanding e-commerce and digital marketing environments.
E-Commerce
- Magento 2 (version 2.4.8, themes Luma and Hyva)
- PrestaShop
- WordPress
- Akeneo PIM
- DAM
- Shoppingfeed Product Feed Integration Tool
- Google Search Console
Digital Marketing
- SEO
- SEA
- Google Ads
- Google Analytics 4 (GA4)
- Meta Business Suite
- Dolist, Mailchimp
Graphic Design and Brand Content :
- Adobe Creative Cloud (Photoshop, Indesign, Illustrator, Premiere Pro)
- Canva
- Figma
- ChatGPT (Custom AI Assistants, Image Generation, Marketing Workflows)
- Photoroom
- Nano Banana 2
Project Management & Collaboration Tools
- Microsoft 365 (Teams, Sharepoint, Word, Excel, Powerpoint)
- Trello, Redmine
- ERP Divalto
Let’s connect
Are you looking for a digital marketing or e-commerce specialist, or for a profile capable of managing cross-functional projects combining communication, content and digital performance?
I would be delighted to discuss your projects or potential career opportunities with you.