360° Campaigns with AI

360° Campaigns with AI AI for Content Creation I created prompts and bots for different marketing needs: website and social media copy, product content, email campaigns, creative ideas and visual generation. The goal is to make content creation easier for the team while keeping a consistent brand image. Tools: ChatGPT, Photoroom, Nano Banana 2 My Role: AI Strategy · Prompting · Bots · Campaign Concepts · Key Visuals · 360° Campaigns · Briefs · Storyboards · Agency Coordination https://www.youtube.com/shorts/QSTtjRjGd_0?feature=share Pierre LannierCollection BORA June 2026 For the launch of the BORA collection, I developed the campaign concept and managed the creation of Key Visuals, product shots, on-wrist images and videos. For the video content, I created the brief and storyboard and followed production with an external AI agency through to final approval. The Key Visuals were then adapted for digital, sales and in-store materials. Production : 12 product visuals · 8 on-wrist visuals · 2 Key Visuals · 1 teaser video · 2 agency-produced videos E-commerce & Store Results:  Reference 207K161 sold out in 4 weeks and became the collection’s best-selling piece of the summer. More than 200 shares of the content on our professional clients’ social media channels. 1977 Limited Edition Carbone forgé July 2026 For the Forged Carbon Limited Edition, I developed a campaign concept focused on carbon and its green glow in low light, in line with the brand’s premium positioning. I created the Key Visuals, as well as the brief and storyboard for video production with an external AI agency. Production : 14 product visuals · 6 on-wrist visuals · 1 Key Visual · 2 agency-produced videos E-commerce & Retail Results: +50% increase in e-commerce sales across both references after featuring the visuals on social media and the website. The campaign was extended with a retail activation at Ocarat Paris in August 2026. https://www.youtube.com/watch?v=F_0XxyzQ_3g