360° Campaigns with AI
AI for Content Creation
I created prompts and bots for different marketing needs: website and social media copy, product content, email campaigns, creative ideas and visual generation.
The goal is to make content creation easier for the team while keeping a consistent brand image.
Tools: ChatGPT, Photoroom, Nano Banana 2
My Role: AI Strategy · Prompting · Bots · Campaign Concepts · Key Visuals · 360° Campaigns · Briefs · Storyboards · Agency Coordination
Pierre Lannier
Collection BORA
June 2026
For the launch of the BORA collection, I developed the campaign concept and managed the creation of Key Visuals, product shots, on-wrist images and videos.
For the video content, I created the brief and storyboard and followed production with an external AI agency through to final approval.
The Key Visuals were then adapted for digital, sales and in-store materials.
Production : 12 product visuals · 8 on-wrist visuals · 2 Key Visuals · 1 teaser video · 2 agency-produced videos
E-commerce & Store Results:
- Reference 207K161 sold out in 4 weeks and became the collection’s best-selling piece of the summer.
- More than 200 shares of the content on our professional clients’ social media channels.
1977
Limited Edition Carbone forgé
July 2026
For the Forged Carbon Limited Edition, I developed a campaign concept focused on carbon and its green glow in low light, in line with the brand’s premium positioning.
I created the Key Visuals, as well as the brief and storyboard for video production with an external AI agency.
Production : 14 product visuals · 6 on-wrist visuals · 1 Key Visual · 2 agency-produced videos
E-commerce & Retail Results:
- +50% increase in e-commerce sales across both references after featuring the visuals on social media and the website.
- The campaign was extended with a retail activation at Ocarat Paris in August 2026.
