360° Communication Campaign Concept & Rollout

360° Communication Campaign Concept & Rollout Campaign Concept & Roll-Out For selected key commercial moments and product launches, I develop the overall communication campaign: from the creative concept and visual direction to messaging, content production and roll-out across different touchpoints, e-commerce, social media, sales materials and retail stores. Objective: Build a strong and consistent campaign across all channels, while highlighting the product, its identity and key features, and ensuring continuity between digital activations and in-store visibility. My role: Campaign Concept · 360° Communication · Key Visuals · Content Strategy · Creative Briefs · Video Storyboards · Multichannel Adaptation · POS Adaptation · Coordination of Designers & External Partners · Asset Validation AI for Content Creation I have developed prompts and custom bots for a range of marketing needs, including website and social media content, product descriptions, email campaigns, creative research and visual generation. Objective: Make content production more efficient for the two apprentices and the graphic designer, while maintaining a consistent brand image. Tools: ChatGPT · Photoroom · Nano Banana 2 My role: AI Strategy · Prompting · Bot Creation · AI-Assisted Content Creation · Creative Research · Team Support · Coordination of External AI Partners https://www.youtube.com/shorts/QSTtjRjGd_0?feature=share Pierre LannierCollection BORA June 2026 For the launch of the BORA collection, I developed the campaign concept and managed the creation of Key Visuals, product shots, on-wrist images and videos. For the video content, I created the brief and storyboard and followed production with an external AI agency through to final approval. The Key Visuals were then adapted for digital, sales and in-store materials. Production : 12 product visuals · 8 on-wrist visuals · 2 Key Visuals · 1 teaser video · 2 agency-produced videos E-commerce & Store Results:  Reference 207K161 sold out in 4 weeks and became the collection’s best-selling piece of the summer. More than 200 shares of the content on our professional clients’ social media channels. 1977 Limited Edition Carbone forgé July 2026 For the Forged Carbon Limited Edition, I developed a campaign concept focused on carbon and its green glow in low light, in line with the brand’s premium positioning. I created the Key Visuals, as well as the brief and storyboard for video production with an external AI agency. Production : 14 product visuals · 6 on-wrist visuals · 1 Key Visual · 2 agency-produced videos E-commerce & Retail Results: +50% increase in e-commerce sales across both references after featuring the visuals on social media and the website. The campaign was extended with a retail activation at Ocarat Paris in August 2026. https://www.youtube.com/watch?v=F_0XxyzQ_3g

Managing Photo and Video Shoots

Managing Photo and Video Shoots 3 Shoots, 3 Objectives Since the beginning of 2026, I have managed three photo and video productions with external partners, each designed to support a different brand objective. The content is used across all digital channels, including the e-commerce website, social media and digital campaigns. It is also displayed in stores through point-of-sale materials and shared on the social media channels of our 1,500 retailers in France and internationally. My Role Defining the needs, selecting the products, creating the creative brief, coordinating external partners, managing the production process and approving the final content. The GoalTo produce photo and video content that can be used directly across the e-commerce website, social media and digital marketing campaigns, while adapting the creative concept to each campaign and product launch. Videos: Foox | Photos: Cécile Jacquot https://www.youtube.com/shorts/2BMTbVRsXy0?feature=share https://www.youtube.com/shorts/XQXJxPtkCQ0?feature=share Valentine’s Day 2026 Launch of the Mini Women’s Watches Creative theme: “Time for One Night” A photo and video campaign created to support the launch of Pierre Lannier’s new mini watches for women for Valentine’s Day 2026. Spring-Summer 2026 New Collection March 2026 Creative theme: “Time as a Playground” A new photo and video production created to present the Spring-Summer 2026 collection through a fresh and playful brand universe. https://www.youtube.com/shorts/ZR_G3VvbB1c?feature=sharehttps://youtube.com/shorts/o9bvgSsTccc Highlighting French Watchmaking Expertise June 2026 A dedicated photo and video production created to highlight Pierre Lannier’s French watchmaking expertise, craftsmanship and brand identity.