Launch of the 1977 E-commerce Website
Launch of the 1977 E-commerce Website From Concept to Launch For the launch of Montres 1977, a new premium watch brand, I managed the e-commerce website project from start to finish, built on Magento 2 with Hyvä. As the internal project lead, I managed the specifications, selected and coordinated external partners, followed the UX/UI process, testing, launch and integration of all website content. UX, catalog & features I worked on user journeys, product pages and catalogue attributes, as well as watch-specific features such as bracelet sizing and extended warranty. I coordinated all external experts involved in the project: web development, UX/UI, SEA, GA4 / tracking and Trusted Shops, ensuring a smooth and operational e-commerce launch. I also handled key requirements linked to online sales, including shipping processes, parcel protection and payment solutions for trade shows. Key dates : French website launched on October 30, 2024 · English and German versions launched in February 2026. Project Team : Web development agency · UX/UI agency · GA4 agency · SEA agency · 1 work-study team member My Role : E-commerce Project Management · Magento 2 / Hyvä · UX/UI · Testing & QA · Content Management · Product Catalogue · Customer Journey · GA4 · SEA · Partner Coordination · Team Management View the website Product page Edmond Watch Know-how landing page 1977
Managing Photo and Video Shoots
Managing Photo and Video Shoots 3 Shoots, 3 Objectives Since the beginning of 2026, I have managed three photo and video productions with external partners, each designed to support a different brand objective. The content is used across all digital channels, including the e-commerce website, social media and digital campaigns. It is also displayed in stores through point-of-sale materials and shared on the social media channels of our 1,500 retailers in France and internationally. My Role Defining the needs, selecting the products, creating the creative brief, coordinating external partners, managing the production process and approving the final content. The GoalTo produce photo and video content that can be used directly across the e-commerce website, social media and digital marketing campaigns, while adapting the creative concept to each campaign and product launch. Videos: Foox | Photos: Cécile Jacquot https://www.youtube.com/shorts/2BMTbVRsXy0?feature=share https://www.youtube.com/shorts/XQXJxPtkCQ0?feature=share Valentine’s Day 2026 Launch of the Mini Women’s Watches Creative theme: “Time for One Night” A photo and video campaign created to support the launch of Pierre Lannier’s new mini watches for women for Valentine’s Day 2026. Spring-Summer 2026 New Collection March 2026 Creative theme: “Time as a Playground” A new photo and video production created to present the Spring-Summer 2026 collection through a fresh and playful brand universe. https://www.youtube.com/shorts/ZR_G3VvbB1c?feature=sharehttps://youtube.com/shorts/o9bvgSsTccc Highlighting French Watchmaking Expertise June 2026 A dedicated photo and video production created to highlight Pierre Lannier’s French watchmaking expertise, craftsmanship and brand identity.