360° Communication Campaign Concept & Rollout
Campaign Concept & Roll-Out
For selected key commercial moments and product launches, I develop the overall communication campaign: from the creative concept and visual direction to messaging, content production and roll-out across different touchpoints, e-commerce, social media, sales materials and retail stores.
Objective: Build a strong and consistent campaign across all channels, while highlighting the product, its identity and key features, and ensuring continuity between digital activations and in-store visibility.
My role: Campaign Concept · 360° Communication · Key Visuals · Content Strategy · Creative Briefs · Video Storyboards · Multichannel Adaptation · POS Adaptation · Coordination of Designers & External Partners · Asset Validation
AI for Content Creation
I have developed prompts and custom bots for a range of marketing needs, including website and social media content, product descriptions, email campaigns, creative research and visual generation.
Objective: Make content production more efficient for the two apprentices and the graphic designer, while maintaining a consistent brand image.
Tools: ChatGPT · Photoroom · Nano Banana 2
My role: AI Strategy · Prompting · Bot Creation · AI-Assisted Content Creation · Creative Research · Team Support · Coordination of External AI Partners
Pierre Lannier
Collection BORA
June 2026
For the launch of the BORA collection, I developed the campaign concept and managed the creation of Key Visuals, product shots, on-wrist images and videos.
For the video content, I created the brief and storyboard and followed production with an external AI agency through to final approval.
The Key Visuals were then adapted for digital, sales and in-store materials.
Production : 12 product visuals · 8 on-wrist visuals · 2 Key Visuals · 1 teaser video · 2 agency-produced videos
E-commerce & Store Results:
- Reference 207K161 sold out in 4 weeks and became the collection’s best-selling piece of the summer.
- More than 200 shares of the content on our professional clients’ social media channels.
1977
Limited Edition Carbone forgé
July 2026
For the Forged Carbon Limited Edition, I developed a campaign concept focused on carbon and its green glow in low light, in line with the brand’s premium positioning.
I created the Key Visuals, as well as the brief and storyboard for video production with an external AI agency.
Production : 14 product visuals · 6 on-wrist visuals · 1 Key Visual · 2 agency-produced videos
E-commerce & Retail Results:
- +50% increase in e-commerce sales across both references after featuring the visuals on social media and the website.
- The campaign was extended with a retail activation at Ocarat Paris in August 2026.
