For the launch of Montres 1977, a new premium watch brand, I managed the e-commerce website project from start to finish, built on Magento 2 with Hyvä.

As the internal project lead, I managed the specifications, selected and coordinated external partners, followed the UX/UI process, testing, launch and integration of all website content.

UX, catalog & features

I worked on user journeys, product pages and catalogue attributes, as well as watch-specific features such as bracelet sizing and extended warranty.

I coordinated all external experts involved in the project: web development, UX/UI, SEA, GA4 / tracking and Trusted Shops, ensuring a smooth and operational e-commerce launch.

I also handled key requirements linked to online sales, including shipping processes, parcel protection and payment solutions for trade shows.

Key dates : French website launched on October 30, 2024 · English and German versions launched in February 2026.

Project Team : Web development agency · UX/UI agency · GA4 agency · SEA agency · 1 work-study team member

My Role : E-commerce Project Management · Magento 2 / Hyvä · UX/UI · Testing & QA · Content Management · Product Catalogue · Customer Journey · GA4 · SEA · Partner Coordination · Team Management