Since the beginning of 2026, I have managed three photo and video productions with external partners, each designed to support a different brand objective.

The content is used across all digital channels, including the e-commerce website, social media and digital campaigns. It is also displayed in stores through point-of-sale materials and shared on the social media channels of our 1,500 retailers in France and internationally.

My Role

Defining the needs, selecting the products, creating the creative brief, coordinating external partners, managing the production process and approving the final content.

The Goal
To produce photo and video content that can be used directly across the e-commerce website, social media and digital marketing campaigns, while adapting the creative concept to each campaign and product launch.

Videos: Foox | Photos: Cécile Jacquot